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CatAmmon
Catalyzing
the Change
CatAmmon
Catalyzing
the Change

Replacing rare metals (PGMs) with novel, powerful nano-ceramics

Platinum Group Metals (PGMs) may sound like jewelry-store material, but they power some of the world’s most critical industries - from green energy and chemical production to emissions control
Platinum Group Metals (PGMs) may sound like jewelry-store material, but they power some of the world’s most critical industries - from green energy and chemical production to emissions control

Even though PGMs are vital to critical industries, they are rare and concentrated in very limited parts of the world, making them extremely
expensive and geopolitically unstable

CatAmmon’s mission is to develop a unique platform that can replace PGMs with novel, cost-effective, scalable nano-ceramics

Rare-Metal Performance At The Cost Of Ceramics

Conventional catalysts rely on scarce, high-cost metals like Platinum and Palladium.
CatAmmon’s novel nano ceramic catalyst delivers rare-metal performance-at a fraction of the cost.

Platinum

$66,000/kg

+77% surge in 2025

Palladium

$48,000/kg

+79% surge in 2025

CatAmmon’s Novel Nano Ceramic

$30/kg

(BOM)

Our catalytic platform can power
a wide range of applications

Our catalytic platform can power
a wide range of applications

today, we focus on:

Reducing Cost for Automotive
Emission Control Systems

Cost Effective
Alternative Energies

CerAmmon - A novel ceramic catalyst
platform for automotive emissions control

CerAmmon - A novel ceramic catalyst
platform for automotive emissions control

The catalytic converter is located between the engine and the exhaust system,
converting toxic engine emissions into harmless gases

Catalytic Converter Illustration

Catalytic converters represent
2%–5% of the total vehicle production cost, rising up to 10% in motorcycles

70% of catalytic converter cost comes from PGMs, which are the active component in the converter

CatAmmon replaces over
50% of the PGMs, cutting catalytic converter costs by 35%

CrackAmmon - A rare metal free catalyst for low temp hydrogen production from ammonia

CrackAmmon - A rare metal free catalyst for low temp hydrogen production from ammonia

Hydrogen is essential for a net-zero future but storing and moving it is challenging.

“CrackAmmon” Pellets

Ammonia is the leading hydrogen carrier, the world’s 2nd most produced chemical, offering high hydrogen density and global shipping infrastructure

By 2030, 88% of the internationally traded hydrogen will be shipped as ammonia (according to IEA)

Cracking ammonia back into hydrogen is costly and demanding rare metals (Ruthenium)

By fully replacing rare metals, CatAmmon cuts ammonia cracking costs by
up to 50%, lowering hydrogen production cost

Founded at the end of 2024, CatAmmon stands on
5 years of academic research

The Cracking Team
The Cracking Team

CatAmmon brings together an experienced and diverse team of academic professors, senior scientists, industry experts, and business development professionals with deep experience in deep-tech and advanced materials.

Management

Prof. Michael Zinigrad

Chief Scientist & Co-Founder

Over 40 years of experience in Material Science & Engineering. Former University Rector and presently Head of the Materials Research Center.

Dr. Gilad Lando

CEO & Co-Founder

Over 15 years C level executive. Extensive experience in fundraising and BD. Accomplished R&D Director with a Ph.D. in Chemistry.

Prof. Alexander Sobolev

Lead Physicist & Co-Founder 

PhD in Electrochemistry & Corrosion Engineering. Over 10 years R&D in corrosion, electrochemistry, and advanced materials. 

Ron Loew

CTO

M.Sc. Chemical Engineer with extensive experience in R&D, energy systems, electrochemistry, and ammonia cracking. Former Senior R&D Engineer at GenCell Energy.

Nino Borchtchoukova

VP R&D

Chemist with 20+ years of R&D leadership in catalyst development. Former R&D Manager at GenCell Energy and R&D Department Manager at More Energy. M.Sc. in Chemistry.

Reef Zalait

VP Business Development

Deep-tech business development professional with experience in fundraising, strategic partnerships, and startup growth. Former EY senior consultant, supporting 30+ startups and securing over $20M in grants.

Advisors

Dr. Elliad R. Silcoff

Senior Tech Advisor

Chemist and materials scientist with extensive experience in R&D, polymeric materials, surface science, precious metal catalysis, and analytical characterization. Faculty member at Afeka College of Engineering.

Dr. Gideon Fridman

BOD

Former Chief Scientist at the Israel Ministry of Energy, where he spearheaded a major innovative energy tech funding program bolstering academic and industrial R&D ventures. 

Partners
& Investors

Partners
& Investors

Awards & Recognition

Breaking News

NetZero Tech Ventures backs ammonia cracking technology company CatAmmon

Read more

How CatAmmon is tackling hydrogen’s stalled adoption

Read more

Eight startups shortlisted for The Liveability Challenge 2025

Read more

CatAmmon on i24NEWS

Want to Catalyze the change with us?

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    Contact Us
    reef@catammon.co